Shop Local. Be Local

“Shop Local.  Be Local”

This is the general concept of SmallDiscovery, of this Blog, and of several other movements and organizations.  Our united purpose is two fold: promote the local business to the local consumer, and educate the local consumer to the importance of their dollar spent locally (in an effort to convince them to shop locally).   Call it a passion or a purpose – SmallDiscovery exists to help the local business and to educate the local shopper.

Why?  There are a lot of studies, reports, etc., that tell the tale of the local dollar.   Think.Shop.Buy.Local states:

“For every $1 spent at local businesses, 45¢ is reinvested locally. Non-local purchases keep, at most, 15¢ in your local community.”

Independent We Stand posted this on their website (from the US Chamber of Commerce):

Start quote

    • Small business accounts for 75% of all new jobs.
    • When you spend $100 at an independent business, $68 returns to the local community. Spend that same amount at a national chain and it drops to $43.
    • For every square foot a local firm occupies, the local economy gains $179 vs. $105 for a chain store.
    • Locally-owned businesses reinvest in the local economy at a 60% higher rate than chains and Internet retailers.
    • Small businesses employ just over half all U.S. workers.
    • Small businesses create more than half the nonfarm private gross domestic product (GDP).
    • Locally-owned and operated businesses create higher-paying jobs for you and your neighbors.

Sources: U.S. Chamber of Commerce – Small Business Nation; Civic Economics – Andersonville Study of Retail Economics. Civic Economics – San Francisco Report on Retail Diversity. U.S. Dept. of Commerce, Bureau of the Census, Buy Local Berkeley.

End quote

Statistics alone are enough to show the importance of a dollar spent locally.  Past this and for some people, there’s the intangible feeling of knowing that your dollar is literally being reinvested into a your community.  I personally believe in the support of the local economy because I absolutely, 100% want to know that my dollar went into building a school, hospital or road, and that my dollar is being used to employ my neighbors and friends.  Call it a need to know that my tax dollar was spent on something that actually effects me.

What do I do now?


  1. Read more of our Blog.  Our posts are found on our News Page.
  2. Subscribe to our Blog.
    • We’d like to include your take on what we have to say.
  3. Subscribeto our Newsletter.
    • We won’t SPAM you.  Our Newsletter is our conversation point.  We’d like to talk to you “one on one.”
  4. Join SmallDiscovery.
    • It’s a free site for Local Shoppers, and it’s a free site for Local Merchants.  Our money is made IF merchants choose to upgrade their account.

One Response to Shop Local. Be Local

  1. B. M. Wells says:

    awesome!! keep up the great work.

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